Position: Sales and Marketing Specialist
Department: Marketing & Sales
Reports Directly To: VP of Operations
General
The Marketing and Sales Specialist is responsible for promoting and selling our medical devices, including EECP, Holter ECG recorder, ABP recorders and Cloud-based ECG analysis solution to healthcare establishments. This role involves market research, coordinating marketing efforts, maintaining relationships with clients, and attaining sales goals.
Duties & Responsibilities:
- Identify new opportunities to increase product sales.
- Assist in investigating and resolving customer complaints.
- Strategically negotiate the terms of sale with customers to close sales.
- Cold call and visit prospects on location.
- Set appointments with provider’s staff and administrators.
- Manage all leads and customers within a defined territory.
- Educate medical staff on the benefits of medical devices.
- Provide product demonstrations and support.
- Maximize profits by upselling and cross-selling additional products.
- Communicate between sales and support teams to improve customer experience.
- Collect, analyze, and present field sales data to assist with strategy planning and implementation.
Qualifications:
- Education: Bachelor’s or Associate Degree in Business, Education, Medical, History, Marketing, Engineering, Medical Technology, etc.
- Skills: Desired skills include understanding of the medical device field, marketing analytic skills, experience with the selling process, and experience selling to medical professionals.
- Experience: Fast learner and agility in adopting changes. Experience working as a Marketing and Sales Specialist in the past, and experience with a CRM tool like Salesforce is a plus.
Training Requirements:
- Product Knowledge
- Vasomedical quality management system